There are two streams to take care, in terms of Broadening your Content marketing.
Strategy and Activities.
In terms of Strategy, there are bunch of things to do –
1) Research in the domain of the busiiness,
2) Generate new Ideas about the business and its content,
3) Become Social (that is socially online – creating social accounts and maintenance of the same) and
4) plan for Content Marketing and setup a calendar.
In terms of Activities, here are other things to do –
1) Create and maintain Blog.
2) Create Guest Blogs
3) Create Infographics, publish and circulate.
4) Create Press Release, publish and circulate.
5) Create Whitepapers, publish and circulate into Social Media
6) Create Surveys, publish and circulate into Social Media
7) Create Videos, publish and circulate into Social Media
8) Create Images, publish and circulate into Social Media
Overall, create Quality and Original Content and that is one of the key things to do in Content Marketing.
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