Which one is better – Inbound marketing vs Outbound marketing – Hubspot reports

hubspot-inbound-marketing

hubspot-inbound-marketing

The key findings of Hubspot’s State of Inbound Marketing 2012 report include the following:

  • Inbound leads cost 61% less per lead than outbound leads.
  • 57% of companies with a blog have acquired a customer from their blog.
  • 92% of companies who blog multiple times per day have acquired a customer from their blog.
  • 70% of marketers indicate that they blog at least weekly.
  • 65% of B2B companies report that they have acquired a customer through LinkedIn.
  • 81% of businesses reported their company blog is useful to critical for their business.
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