How to implement Omni-Channel experience for the customers using multi-channel marketing

Omnichannel-1

There needs to be some distinction between customers who have a strategy across ‘multiple channels’ and those who have a ‘multichannel strategy’. Our most successful clients use multichannel marketing solutions to create an omni-channel experience for their customers, ensuring they remain at the heart of all personalized communication. Here is a great diagram that really illustrates the differences in each philosophy from mimeographs –

image source: http://mimeographs.wordpress.com/2013/07/28/multichannel-vs-omnichannel/

source: emarsys

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s