How to implement Omni-Channel experience for the customers using multi-channel marketing


There needs to be some distinction between customers who have a strategy across ‘multiple channels’ and those who have a ‘multichannel strategy’. Our most successful clients use multichannel marketing solutions to create an omni-channel experience for their customers, ensuring they remain at the heart of all personalized communication. Here is a great diagram that really illustrates the differences in each philosophy from mimeographs –

image source:

source: emarsys

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