Omni-Channel Marketing Analysis of a vertical – Jewellery Shops Market in Chennai

jewellery-companies-chennai

We did a recent analysis on the jewellery shops in Chennai, about what is their status on Omni-Channel Marketing and how much they have achieved. The list you see in green is in the order in which they have achieved the omni-channel marketing techniques and they are doing it correctly. Orange color is doing good in the multi-channel marketing, but they need little bit improvements and they are good overall. Yellow shaded companies needs some improvements and Red shaded companies needs lot of rework.

We have applied all the factors involved in Omni-Channel Marketing and does all the interfaces convey the same message to the user, because the users and customers do a touch point with the business in many points and it is important for the business to talk to and address the questions asked by the customers or prospects.

Usage of Omni-Channel Marketing to provide your customers a single window and single brand

1de15-1363883658_494473331_1-pictures-of-marketing-solutions-increase-your-profilt-and-sales-maayaa-marketing-services
Setting up your Omni-Channel marketing easy and maintain, if you plan it properly. It is recommended to plan your existing setup of Marketing Channels and evaluate on all the channels individually and find out what all marketing channels are doing good and what is performing weak and needs improvements. Moreover, we need to find out if all the channels are talking the same content and language.

All the videos lead to YouTube engagement and make the customers Subscribe and Engage them with your brand and your business.

Twitter: Keep them informed with all the information and keep the customers engaged.

Mobile App: Open the new window for Sales (PoS) and stay in the hands of all your customers and prospects and help them buy or avail your service in addition to your in person Point of Sale or your website eCommerce.

We have a detailed checklist, which helps anyone to plan, evaluate and implement Omni-Channel Marketing for your business and it does not matter how big your business is. We can implement Omni-Channel Marketing for any scale of business – from one man sole proprietorship to small to medium to large scale businesses!!

Setting up Omni-Channel Marketing from your existing Multi-Channel Marketing easily

Omnichannel-1

As we have discussed in our previous articles, your company might have Multi-Channel Marketing already setup. Ok, one step back – What is Multi-Channel Marketing? There might be various channels your company might be marketing today like In-Store/In-Office, Outdoor, Facebook, Twitter, YouTube, Instagram etc., But, do you think that is enough?

The answer is BIG No. We are missing a major opportunity, if you are not doing omni-channel marketing.

We have researched thoroughly on how to implement Omni-Channel Marketing in any organization. Customer using any medium or channel should be able to reach a Customer Service Executive, who will be at last doing a Point of Sale. This will make every Channel to lead to a point of sale and that is the most effective way of marketing and that is what is Omni-Channel Marketing.

Just to give an example in a brief in few lines —
In your website, there has to be links to Facebook, Twitter, Google+, Instagram, Pinterest, YouTube and other Social Media, the information about your point of sale store/shop/sales office Location with Map, Phone Numbers which are active, LiveChat in your website, MCF component (where the visitor of the website can view blog feed, see Twitter feed, share it into major social media), website to be SEO Compatible,
eCommerce functionality if it is B2C, E-Mail Subscription (Get their Email), Standard Content like Case Studies,
Whitepapers(Get their Contact Details), Video on home page (link to YouTube) etc., This is just to give example. All of these should lead to a point of sale and that is the success of the marketing.

We have a detailed strategy on implementation of Omni-Channel Marketing and we can do a FREE Consultation in person or by phone in detail and we will talk exactly about your business and no general presentation.

Omni-Channel Marketing Analysis and Implementation

omni-channel-retailing_thumb

Today, we at Maayaa Marketing Services (OneClick India Digital Marketing Agency) did a thorough analysis on what is the status of Omni-Channel Marketing for the Gold Jewellers in Chennai.

We have a huge list 150+ points of check-list to do consulation and evaluation analysis of the current situation of the Omni-Channel Marketing for any business today.

First, we listed the companies we wanted to evaluate and came up with jotting down points and comments for every data point we have in the check list.

Tanishq
GRT Jewellers
Prince Jewellery
Kirtilals
NAC Jewellery
Mehta Jewellery
Nathella Jewellery
Khazana Jewellery
Sree Kumaran Thanga Maligai
Nalli Jewellery
Vummidi VBJ
Kamadhenu Jewellery
OKJ.in
Lalithaa Jewellery
Kerala Jewellery
GoldPlus

We found ONLY one or two jewellers doing perfect Omni-Channel Marketing. Some are doing decent Multi-Channel Marketing, but they are not engaging the customers properly and because of that they are loosing business. Some of the jewellers are seriously doing bad in terms of Omni-Channel or Multi-Channel Marketing perspectives.

We can help you if needed and we will be happy to help. Thank you

#grtjewels, #tanishq, #PrinceJewelleryIndia, #Kirtilalsonline, #NACJewellery, #mehtajewellery, #NathellaJewellery, #KhazanaJewellery, #SreeKumaranThangamaligai, #NalliJewellers, #VBJ1900, #kamadhenujewelleryprime, #okjstore, #LalithaajewelleryMartPvtLtd, #KeralaJewellers, #GoldplusJewellery

What is Omni-Channel Marketing and how is it different from Multi-Channel Marketing?

Omnichannel-1
At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated user experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in the store actually and the experience would be seamless.

It’s important here to distinguish an omni-channel user experience from a multi-channel user experience.

All omni-channel experiences will use multiple channels, but not all multi-channel experiences are omni-channel. You can have a superb well-designed website as online marketing, amazing mobile marketing, engaging social media campaigns. But if they don’t work together, it’s not omni-channel.

The multi-channel experience is what most businesses invest in today. They have a website, blog, Facebook and Twitter. They use each of these platforms to engage and connect with customers. However, in most cases, the customer still lacks a seamless experience and consistent messaging across each of these channels.

An omni-channel approach, on the other hand, accounts for each platform and device a customer will use to interact with the company. That knowledge is then used to deliver an integrated experience. Companies using this technique align their messaging, goals, objectives, and design across each channel and device.

Reputation Management -?

online-reputation-management

online-reputation-management

How will you protect my online reputation?

There are a lot of Reputation Management providers that has come out of the internet sites and all has the same guarantee: to protect your online reputation. The only aspect differentiates all reputation management companies is the process and the strategies they use.

Here at Maayaa Marketing Services, we safeguard your reputation with our preventive and combative strategy as we believed the prevention is always better than cure. We not only combat detractors and negative content on the internet but we also make sure that our clients can be rest assured that we will keep their reputation guarded by establishing preventive measures.

Do I need a Digital Marketing Strategy for my company?

935f7-marketing-plan1
This article will help in understanding if your company needs Digital Marketing?
Found this content in Smart Insights and found it very useful!

10 reasons why you may need a digital channel strategy?

1 You’re directionless

I find that companies without a digital strategy (and many that do) don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.

2 You won’t know your online market share

Customer demand for online services may be underestimated if you haven”t researched this. Perhaps more importantly you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post.

3 Existing and start-up competitors will gain market share

If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don’t have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

5. You don’t know your online customers well enough

It’s often said that digital is the “most measureable medium ever”. But Google Analytics and similar will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weakpoints and then address them.

6. You’re not integrated (“disintegrated”)

It’s all too common for digital to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient chunk. But of course it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

7. Digital doesn’t have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You’re wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You’re not agile enough to catchup or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic – trialing new approaches to gain or keep their online audiences.

10 You’re not optimising

Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that’s our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?

Courtesy: SmartInsights dot com