We did a recent analysis on the jewellery shops in Chennai, about what is their status on Omni-Channel Marketing and how much they have achieved. The list you see in green is in the order in which they have achieved the omni-channel marketing techniques and they are doing it correctly. Orange color is doing good in the multi-channel marketing, but they need little bit improvements and they are good overall. Yellow shaded companies needs some improvements and Red shaded companies needs lot of rework.
We have applied all the factors involved in Omni-Channel Marketing and does all the interfaces convey the same message to the user, because the users and customers do a touch point with the business in many points and it is important for the business to talk to and address the questions asked by the customers or prospects.