Digital Marketing Strategy Improvements for Newspaper and Magazine Online

Here are the pointers on how to improve Digital Marketing Strategy for Newspaper and Magazines Online

  1. SEO Evaluation Report and Improvements
  2. Speed up the Website loading
  3. Paid Advertisements
  4. Feed up more YouTube Videos
  5. Track and Compare Analytics
  6. Implement CMS if not exists
  7. Social Media Integration from CMS – FB, Twitter, Instagram
  8. Social Engagement Techniques – Can detail
  9. Categorization and Personalization in CMS
  10. Polls and Surveys
  11. Digital Asset Management
  12. Short News Mobile App or Breaking News Mobile App
  13. Social Journalism
  14. Digital Release previous day evening  – No update frequently

Design Process of Digital Branding and Marketing Agency in Chennai

Straight Question! What is your Design Process for Digital Branding and Marketing Agency in Chennai –

This is a standard process which any major Design Studio will follow and this is what our team also does –

Design Brief – Ask Questions to understand and extract what we need from the customer.
Research – To find out about the product, company, competitors, market, industry etc.,
Sketching and Conceptualizing – Actual Design Work
Revisions – Revise and improve the design work
Presentation – Present all of the best outputs to the customer
Delivery – Deliver the BEST Logo
Support – Support on the delivery

We have the best pool of cartoonists, drawing artists to deliver you the design works, as part of MAAYAA DIGITAL BRANDING AGENCY

How should a logo look like, what a logo should convey?

Your Digital Branding Agency should be able to come up with a totally unique logo for your company by following the unique design strategy and process. An effective logo should be distinct, practical, appropriate and in simple form to convey the intended message by following some guidelines about the Logo –

1) Logo must be SIMPLE in form.
2) Logo must be a memorable one.
3) Logo must be long standing for many years to come and for decades even.
4) Logo must be versatile to be compatible to any medium and application
5) At last a logo must be appropriate to convey the correct message.

Learn from the leaders and the established brands and we can learn how brands are built using the LOGOs.


What can your Corporate Logo do to you for Digital Branding? Should I invest a lot for the Logo?

The importance of Corporate Logo is very less known. Only the real business, with long term vision will understand the reason for investing into Corporate Logo is considered well worth.

The time and money spent for the Corporate Logo design can be reaped later. The money you put in today into designing and strategy of Corporate Logo can be brought back in as Sales and Revenue in the long run.

Corporate Logo creates image, solidifies customer loyalty, acts as a powerful marketing tool and establishes ownership.

Remember, Logo and Digital Branding can be converted into Sales numbers later. So, better to invest into Corporate Logos and Digital Branding from the day one.

Your digital branding agency choice to spread the word – MAAYAA MARKETING AGENCY

How to choose your digital branding agency for your products and services?

Branding is the most important part of Marketing. There are cases, in which just the logo can make you sales, once the brand is set to the product and services.

In this digital world, Digital Branding is must for any company of any type. How to choose your digital branding agency is the topic of interest now.

The digital branding agency should be able to create a perfect Corporate Logo, which will convey your important brand elements like Brand Name, Brand Promise, Brand Personality and Brand Associations.

The digital marketing agency should be able to create awareness, insistence, prefernce and recognition of the brand in the minds of the consumers/customers.

There are various ways Brands are conveyed digitally – Logo, Website, Blog, Facebook, LinkedIn, Twitter, Mobile App and more. Digital Marketing Agency or in other words your Digital Branding Agency should be able to spread the word and plant the company brand into the minds of the consumers.

This capability comes with practice, creativity and persistence.

MAAYAA MARKETING SERVICES – your digital branding agency

Cause Marketing to build Brand Equity

The process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives.

Advantages of Cause Marketing include –

  • Building Brand awareness.
  • Enhancing brand image.
  • Establishing brand credibility
  • Evoking brand feelings
  • Creating a sense of brand community
  • Eliciting brand engagement

Powerful Marketing Methods to reach all the channels via Multi-Channel Marketing – Casa Grande Builders in Chennai


Today, I wake up in the morning and after my normal physical and sports exercises, I open different newspapers for the day. Considering that it is Saturday, I have some time to spend with the newspapers for the day. Saturday is usually a great day to reach out to buyers and stay into the minds of them for the future purchase.

Having got the news about the new project launch and its offer price by Casa Grande builders in Chennai via the newspapers, it stayed in my mind. I already know the other competitor builders in the same area doing in the same range of rates, with the apartment product ready itself.

I decide to go via that route and try to check out the product they are launching. In the car, I listen to the radio and I hear the news about the launch of the new projects by Casa Grande Builders. Another hit on my head with the same news. This puts strong into my mind.

I see a big banner on the way of the product launch by Casa Grande Builders of Chennai. I see small banners near my home, which is 10 kms away from the actual project of the builder. On the way to the project of the builder, I see direction pointing of the building project in every turn all the way from the OMR starting point.

Websites are updated. Social Media is updated with all the updates of Casa Grande’s new project launch and what we are trying to say here is – The project has excellently reached all the people in Chennai. Awesome work by Casa Grande Chennai on Multi-Channel Marketing.