There are various ways to be connected to the prospects and the customers at various touch points. If the customer walks into the store or your office, that is a major step for the business owner because the customer can be brought to a table or a room to make the sale or show the real products or services you are selling and make a sale as well. Or at the least, you could get their name and phone number to get in touch with them to make a sale. This is the story in the offline world
In other hand, in the digital world, which runs parallel to the offline world, as soon the customer opens your company website, you or your representative should know that. That means, the customer has to be contacted and asked if he has any questions or what he/she is looking for and address the question.
There are many FREE live chat software for website available and this helps you to easily engage a prospect into a customer. Lead generation is very easy in this case, because it is easy to catch hold of the inquisitive customer visiting your website.
In addition, the website chat can be managed by multiple agents in rotation basis, and the live chat provides such facilities to notify multiple agents at the same time and one of the agents can pick it up and chat with the customers.
In addition to the above TOP ranking LIVE CHAT feature software available, I recently checked out tawk.to, which I think is good. I shall keep you updated with more details about lead generation using Live Chat.
By the way, there is something called Investigative Marketing (well, I just coined this name), in which you could use a combination of tools to find out about the prospect or the website visitor like using Google Analytics, Live Chat etc., and make lead generation and make Sales easily.