How we take care of Digital Marketing in any company, as an extension to Marketing Department in a business?

As a marketing consultant, when we talk to any company for the marketing needs, we start to think as a Marketing department of the customer itself and not as an outsider. In the best interests of the company, our proposal is to do Digital Marketing, before we even go for In Person or Outbound call or SMS. The order in which the marketing channels are opened up is – Digital Marketing first and then comes Bulk SMS or E-Mail marketing, Outbound calls and then comes in-person direct marketing in the same order.

In this way, (i) we have traction from the customers, (ii) we will have the brand being built online and also (iii) digital marketing is cost-effective, when compared to that of the other forms of marketing.

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