Cause Marketing to build Brand Equity

The process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives.

Advantages of Cause Marketing include –

  • Building Brand awareness.
  • Enhancing brand image.
  • Establishing brand credibility
  • Evoking brand feelings
  • Creating a sense of brand community
  • Eliciting brand engagement

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